The primary target audience for Colorado MESA is historically underrepresented (African American, Native American, Hispanic/Latino and Women) and economically disadvantaged students. The demographics for a school’s MESA program should equal 60% minority or be reflective of the school demographics, whichever is higher.
One of Colorado MESA’s objectives is to ensure that all our schools strive to reach the program demographics with the assistance of the statewide office. Our staff will work with you as an advisor to assist in these efforts.
Recruitment and retention of students is crucial to the success of the MESA program. It is important for MESA advisors to understand that many ethnic minority students respond differently to outreach and recruitment. Simply announcing the MESA meeting time and location is not a sufficient recruitment effort. Successful minority recruitment means that additional forms of outreach must be undertaken.
Below are a few recommended steps to following when recruiting new students for the MESA program: